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The economics of farms` online sales strategies
Farms` online direct sales are becoming of increasing importance in Switzerland. Questions arising concern on the one hand growing consumer demand for regional produce and on the other hand economic benefits involved for farmers. Aim of this thesis is to investigate the economics of online direct sales from the farmers` point of view by providing an overview and economic analysis of the current status of Swiss farmers` online sales strategies. Basis for the analysis is a literature review including theoretical approaches for farms` direct sales as well as previous empirical findings. Moreover, a quantitative overview of the current state of Swiss farmers` online sales activities shall be provided by a descriptive analysis of primary and secondary data.
Keywords: online farm sales; literature review; quantitative market analysis