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Personalized Recommendations and Promotions of Mobile Apps
42matters AG is an early pioneer in mobile app-discovery offering innovative app finding solutions for smart-phones.
To provide greater value to their customers they plan to extend their services by providing (1) recommendations based on user's preferences; and (2) promotion tool for app-providers.
Keywords: mobile advertisement; recommendations; mobile devices; visualisation; usability
This study should be conducted in several steps:
- **State of the Art Analysis** (in traditional, online and mobile context)
* Methods:
* Review of existing methods for advertisement
* Review of existing methods for recommendation
* Tools
* Review of existing tools for advertisement
* Review of existing tools for recommendation
* Visualization
* Review of visualization techniques for advertisement
* Review of visualization techniques for recommendations
* Persuasion
* Review of existing persuasion techniques used in advertising
- **Solution Design**:
* Selection of the method/practices for advertisement
* Selection of visualization techniques
* Selection of the persuasion techniques
- **Implementation & Integration of the Proposed Solution**
- **Evaluation**
* Usability
* Experiments:
* Which persuasion techniques yield greatest engagement/CTR
* Which visualization method yields greatest engagement/CTR
This study should be conducted in several steps:
- **State of the Art Analysis** (in traditional, online and mobile context)
* Methods:
* Review of existing methods for advertisement
* Review of existing methods for recommendation
* Tools
* Review of existing tools for advertisement
* Review of existing tools for recommendation
* Visualization
* Review of visualization techniques for advertisement
* Review of visualization techniques for recommendations
* Persuasion
* Review of existing persuasion techniques used in advertising
- **Solution Design**:
* Selection of the method/practices for advertisement
* Selection of visualization techniques
* Selection of the persuasion techniques
- **Implementation & Integration of the Proposed Solution**
- **Evaluation**
* Usability
* Experiments:
* Which persuasion techniques yield greatest engagement/CTR
* Which visualization method yields greatest engagement/CTR
The goal of this study is to provide answers to the following research questions:
- **How to recommend and promote apps on mobile devices?**
- **How to visualize the recommended and promoted apps to make them more appealing to the users?**
- **Which persuasion techniques could be used to trigger user engagement?**
- **Which are the business models applicable to this approach?**
The goal of this study is to provide answers to the following research questions:
- **How to recommend and promote apps on mobile devices?**
- **How to visualize the recommended and promoted apps to make them more appealing to the users?**
- **Which persuasion techniques could be used to trigger user engagement?**
- **Which are the business models applicable to this approach?**
Please send your application including CV, motivation letter, and letter(s) of recommendation to:
- **Dr. Irena Pletikosa Cvijikj** (ipletikosa@ethz.ch)
Institute for Information Management, ETH Zurich
- **Andrea Girardello** (agirardello@ethz.ch)
Founder and CEO, 42matters AG
Please send your application including CV, motivation letter, and letter(s) of recommendation to:
- **Dr. Irena Pletikosa Cvijikj** (ipletikosa@ethz.ch)
